Ductus

The challenge

High school graduates struggle to choose the right field of study and university, especially final-year female students. They face choice overload, vague program descriptions, and scattered information. Traditional guidance—from parents, friends, or school counselors—often fails to reflect their individual strengths, interests, and aspirations. This mismatch leads to frustration, low motivation, and high dropout rates. Universities, in turn, lose money on dropouts, waste marketing budgets, and struggle to attract students who are a true fit for their programs.

The solution

Our solution is a gamified platform that guides students through a structured, data-driven process to choose the right field of study and university. With interactive self-discovery tools and personalized recommendations, it helps students understand their strengths, interests, and goals. The platform makes it easier to make informed choices by combining centralized information with career insights—leading to better decisions, fewer dropouts, and higher satisfaction. Our MVP was validated among Polish students with strong word-of-mouth. We’re starting in Poland to refine product–market fit, then scaling globally by connecting students and universities worldwide.