Cognify

The challenge

In today’s digital age, platforms like TikTok and Instagram encourage endless doom-scrolling, which leads to “brain rot”—a decline in focus, critical thinking, and problem-solving abilities. Instead of passively consuming content, this time can be transformed into a meaningful learning experience. By gamifying brain training and offering quick, daily challenges, we can help users turn their scrolling habits into opportunities to become smarter, enhance their problem-solving skills, and unlock their full potential.

The solution

Our app transforms mindless scrolling into meaningful growth. Users begin by taking a comprehensive test to assess their intelligence across multiple areas, generating a “Life Quotient” (LQ) score that highlights their strengths and weaknesses. With the help of AI, they receive personalized daily challenges that take just 10–15 minutes to complete, enhancing cognitive skills such as problem-solving, critical thinking, and focus. Gamified and easy to use, the app makes self-improvement an engaging and habit-forming experience.