AURA

The challenge

We're addressing the key problems with today's energy and hydration products offered to students: Dehydration, Unhealthy Inflammatory drinks, Caffeine crash and Caffeine induced Anxiety. Students do not get enough hydration—water alone falls short considering the typical unbalanced student diet. Resulting in migraines, headaches and difficulty concentrating. The current go to options for students are built on processed sugars, synthetic flavours and preservatives, causing a raise in blood sugar and insulin levels. This results in only a quick burst of energy, followed by a rapid crash, increased inflammation, and long-term risks like weight gain and metabolic imbalance. Due to the caffeine content, for most people these same products, trigger rapid energy spikes that lead to anxiety, jitteriness, and a debilitating crash. Without the stabilising effect of electrolytes, caffeine disrupt hydration balance, intensifying the negative side effects and leaving you feeling drained and unsettled.

The solution

Innovative hydration and energy products designed to tackle the common pitfalls of traditional drinks. Our offering consists in two separate products, with different purposes but one design. A single use 10 grams sachet, containing a soluble powder to be mixed in water. One product blends natural caffeine with a balanced mix of the four essential electrolytes to deliver a focused energy boost while simultaneously keeping you hydrated. This synergy reduces anxiety and jitteriness and, most importantly, prevents the crash typically experienced with caffeine alone. The other product is a caffeine-free hydration formula featuring the four essential electrolytes your body needs for true hydration. Free from processed sugars, additives, and preservatives, it goes beyond traditional beverages by delivering the critical balance required for effective hydration— because water alone isn't enough. Together, these offerings provide tailored support for every moment of your busy day.