Thirsty Clothing

The challenge

A 10-pack of basic T-shirts from H&M (fast fashion) costs €60 while one basic T-shirt from Patagonia (sustainable fashion) costs €50. The majority of eco brands charge similar amounts, the average is around 37-45 Euro for a single plain T-shirt. Sustainable products became a luxury that only people with higher incomes can afford. Another recurring issue is the lack of appealing designs, most eco-friendly garments sold are plain and boring. There are not many alternatives available for people who want to express themselves and stand out by the clothes they are wearing. Sustainable fashion is simply not "sexy". On top of that, the fashion industry is overproducing and therefore polluting our planet. According to the data, 92 million tonnes of textile products end up in landfills*. *Igini, M. (2023, February 17). 10 Concerning Fast Fashion Waste Statistics. Earth.Org. https://earth.org/statistics-about-fast-fashion-waste/

The solution

Thirsty is a sustainable clothing brand designed for environmentally conscious people who like to stand out. We are storytellers, through our collections, we spread social and environmental awareness. The first collection tells the story of the Aral Sea, one of the world's biggest environmental tragedies caused by humans. The second one spreads awareness about the indigenous people of Greenland - Inughuits overlooked by modern society. As our customers claim, our products are a great conversation starter. Additionally, we are thirsty for: - producing textiles made from eco-friendly and quality materials - manufacturing in a sustainable manner through a business model based on launching pre-orders (limiting overproduction) - offering more affordable prices - raising social and environmental awareness around the globe through our collections - making a positive contribution to people in need by donating 5% of every garment sold to Just a Drop - an NGO we partnered with to support sustainable water solutions - ensuring safe working conditions in the sewing companies we collaborate with (all of the products are made in Poland) -delivering by bike in Tilburg and Warsaw So far, we shipped our products to 10 different countries, having clients from over 25 nationalities. We founded the company at the end of 2021 in Tilburg and we have launched two collections. Currently, we are working towards implementing new materials and new solutions to potentially disrupt the sustainable fashion industry and differentiate ourselves in the market. We aim to take more control over the value chain and increase transparency and allow for customization to meet the unique needs of our customers. Learn more about us here: https://thirsty-clothing.com/